Privacy Policy

Last Updated: November 12, 2024

At Apricot Lane Boutique, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and protect your data when you visit our website, purchase products, and interact with our services. By using our website, you agree to the collection and use of information in accordance with this policy.

1. What Information Do We Collect?

We collect personal information in the following ways:

Personal Information: When you make a purchase or interact with us, we collect personal details such as your name, email address, phone number, billing and shipping address, and payment information.
Automatic Data Collection: We also automatically receive and store certain information from your device when you browse our store, including your IP address, browser type, operating system, and browsing behavior.
Email Marketing: With your consent, we may send promotional emails, updates, and news about our products and services. You may opt out of receiving these emails at any time.

2. How Do We Use Your Information?

We use your information for the following purposes:

To complete your transactions, process payments, and deliver your orders.
To communicate with you about your orders, respond to inquiries, and provide customer support.
To send marketing emails if you've opted in to receive them.
To improve our website and services through analytics and customer feedback.
To comply with legal obligations, such as tax and accounting requirements.

3. Consent

How Do We Obtain Your Consent?

When you provide personal information to complete a transaction, verify your credit card, arrange for delivery, or request a return, we imply that you consent to the collection and use of your data for that specific purpose.

For other purposes, such as marketing, we will seek your explicit consent, either by asking you directly or providing an option to opt in or opt-out.

How Can You Withdraw Your Consent?

If you no longer want us to use your information for marketing purposes or for any other reason, you may withdraw your consent by contacting us at mobile@apricotlaneusa.com or by mailing us at:

Apricot Lane Boutique
4310 Old Shell Rd., Mobile, United States, 36608
Attn: Privacy Compliance

4. Disclosure of Your Information

We may disclose your personal information in the following circumstances:

Legal Compliance: If required by law, such as to comply with a subpoena, court order, or legal process.
Business Transactions: In the event of a business transaction, such as a merger, acquisition, or sale, your personal information may be transferred to the new owner.
Violation of Terms: If you violate our Terms of Service, we may disclose your information to protect our legal rights.

5. Third-Party Services

We use third-party providers to process payments, deliver products, and perform other services related to your purchase. These third parties may collect, use, and disclose your information to the extent necessary to perform their services. Some third-party providers may have their own privacy policies, and we encourage you to review them.

Payment Processors: Our direct payment gateway providers (such as Lightspeed Payments) follow PCI-DSS standards to process your payment information securely. Your payment details are encrypted and stored securely.
Analytics: We use Google Analytics to analyze website traffic and improve our services. Google Analytics may collect information such as your IP address, browser type, and page views.

Please note that when you click on links to third-party websites or services, you are leaving our site and will be governed by their respective privacy policies.

6. Data Security

We take reasonable precautions to protect your personal information from unauthorized access, alteration, disclosure, or destruction. We use industry-standard encryption methods, such as SSL encryption for payment transactions, and adhere to PCI-DSS requirements.

However, no method of transmission over the Internet or electronic storage is 100% secure, and while we strive to protect your information, we cannot guarantee absolute security.

7. Cookies and Tracking Technologies

We use cookies and similar technologies to improve your browsing experience and analyze site usage. Cookies help us remember your preferences, provide personalized content, and track user behavior on our site.

You can control cookie settings through your browser, but please note that disabling cookies may affect your experience on our site.

8. Age of Consent

By using our site, you confirm that you are at least the age of majority in your state or province of residence or that you are the age of majority and have given us consent to allow your minor dependents to use this site.

9. California Consumer Privacy Act (CCPA)

If you are a resident of California, you have certain rights under the California Consumer Privacy Act (CCPA):

Right to Access: You may request access to the personal information we have collected about you in the past 12 months.
Right to Deletion: You may request that we delete the personal information we have collected about you.
Right to Opt-Out: You have the right to opt out of the sale of your personal information.

To exercise any of these rights, please contact us at mobile@apricotlaneusa.com.

10. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. Any changes will be posted on this page with an updated "Last Updated" date. If there are material changes to this policy, we will notify you via email or notice on our website.

11. SMS Marketing & Notifications

By subscribing to SMS notifications, you consent to receive recurring automated marketing messages from us at the phone number you provided. Consent is not a condition of purchase. You may opt-out anytime by replying STOP to unsubscribe or reply HELP for assistance. Message and data rates may apply.

12. Contact Information

If you have any questions, concerns, or requests regarding your personal information or this Privacy Policy, please contact our Privacy Compliance Officer at:

Email: mobile@apricotlaneusa.com
Mailing Address:
Apricot Lane Boutique
4310 Old Shell Rd., Mobile, United States, 36608

Attn: Privacy Compliance Officer